When you are running down the supermarket aisle, the options can be overwhelming. On one hand, you see well-known brands, with their eye-catching packaging and prominent commercials. On the other hand, there are store-brand items, which are often more affordable but less familiar. Opting for store brands can be a wise way to cut costs without sacrificing value.
Store brands are produced by third-party companies, under the store’s brand. Often, these items are very similar to their name-brand counterparts. The main difference? Store brands don’t come with expensive marketing campaigns that national brands build into their pricing.
Many people think that store brands are not as good, but research studies have shown that customers frequently can’t tell the difference generic brands and popular brands. Especially when it comes to common household items like salt, the quality is virtually the same.
In the case of medicines, the active ingredients are monitored and must meet the same standards, so whether you’re buying branded medicine or store-brand versions, you’re getting the same thing at a lower price.
In other categories like toiletries, it may seem more hesitant to switch to generics, though you might be surprised. In case a cleaner doesn’t meet your standards, the savings can add up over time. Many retailers even offer money-back guarantees on store-brand products, eliminating the risk to try.
The key is that you don’t have to go all-in at once. Swap out a few items at first—like baking here ingredients, household items, or snacks. Over time, you may be surprised how much you’ve cut from your budget. By being open to private labels, you can make a big difference in your grocery bill without feeling like you’re sacrificing quality.